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Audience Segmentation
The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage. Audience segmentation helps to target media messages and key strategies.
Distributor
From studios to exhibitors, the distributor sells viewing rights for a finished film. Somewhat of an intermediary function, distribution creates initial revenue for the source that financed the project. Its basic function is to sell the viewing rights of a motion picture to specifically designated areas. Based on the elements involved in the feature, the costs of these rights vary and are just a fraction of the income for distributors.
Kill Date
The expiration date of advertising materials. Kill dates notify media outlets that an advertisement should not be broadcast or placed after that date.
Frequency
The average number of times an audience is exposed to a specific advertising message over a period of time, typically four weeks.
Copy
Any text to be included in an advertisement.
Camera Ready
An ad, art, copy text or graphic ready for inclusion in publications.
Bleed
Printing to the edge of the page, leaving no margin.
Manager
Known for paying special attention to both a client's personal and financial needs, the manager assists in administrating an artists' personal business. Agents and managers share many of the same functions, but tend to fill very unique rolls. Managers usually work with smaller client lists, as they're known for providing more focused attention on the growth and development of a clients' career.
Talent Agency
Group engaged in the employment and payment of actors, voice performers, and musicians etc. used in advertising.
Beta (also called Beta SP) Videotape
The videotape format most widely used for television broadcast and high quality video production. Digibeta is a newer digital form of Beta tape that is increasingly being used.
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